ABOUT

Gina Beck, graphic designer. See my full LinkedIn profile here.

I am a visual communicator with 20 years experience across styling, advertising, marketing, and graphic design. Throughout my career I have worked on the creative and commercial side of the design process, in agency and client environments. As a result I bring different perspectives to my design work.

 

WORK EXPERIENCE – Graphic Design

New Zealand Trade and Enterprise | Senior graphic designer
(January 2011–May 2014)

  • Design direction and execution of in-house brand refresh 
  • Development of new design system and master brand guidelines
  • Concepting, art direction, design and execution of visual communications 
  • Web, email, social, events, environmental graphics, photography, video, animation
  • Working with diverse stakeholders in organisations

Freelance graphic designer (2014–Current)

Regular personal clients:

In-house Graphic Designer:

VILLA MARIA ESTATE | Senior Graphic Designer | Studio Manager
(August 2011–May 2014)

PLANTATION DESIGN | Freelance Graphic Designer | Studio Manager – Clients: F&P Healthcare
(May 2010–August 2011)

 Agency clients:

  • Lemonade Design– Panasonic, American Express, Auckland Heart Group, Eden Park
  • Geyser Creative – Contact Energy
  • Augusto – AIG, Indevin
  • Ballantyne Taylor – ColorCote Roofing
  • Y&R – Heinz
  • Good Folk – Auckland Council, Spark Digital

WORK EXPERIENCE – Client Services (London 2003–2010)

  • TMW – Account Director – Clients: Infiniti (luxury car brand)
  • Digital outlook – Account Director – Clients: Chorion Media (Eric Carle, Famous 5, Noddy)
  • ISOBAR (formally GLUE LONDON) – Senior Account Manager
    Clients: Nokia, Royal Automobile Club (RAC), Virgin Group
  • Publisis Modem – Account Executive – Clients: Unilever, Hewlett Packard, General Motors, Royal Bank of Scotland
  • Royal Bank of Scotland – Campaign Manager

WORK EXPERIENCE – Photographic Stylist

Sydney Morning Herald (2000–2003)

QUALIFICATIONS

  • Diploma in Graphic Design – Media Design School (2010)
  • Bachelor of Visual Arts – Manakau Institute of Technology (1997)